Friday, April 11, 2008

Black, it's the new piety

In very religious neighborhoods in Israel, you will see signs posted in the street requesting that women honor the sanctity of the community and dress modestly. This sign (pashkevil) was seen posted in Ramat Aviv Gimmel, a very high end secular neighborhood of North Tel Aviv. It was posted anonymously to an Israeli forum. (You can click on the picture for a larger, more legible version.)

With the help of the blessed brand name,

To those who pass through our neighborhood! We emphatically request: Do not pass through our neighborhood if you are not dressed stunningly.

Stunning dress includes: A Dolce & Gabbana poncho; touches of pink on the collar; a short, asymmetrical Gucci jacket with fur; Chanel high heeled shoes.

Please do not disturb the sanctity of our neighborhood and our lifestyle as dedicated consumers of the holy brand names!

-Neighborhood Salespeople, Institutes of Shopping and Kindness, Community Council

(courtesy of A Time of the Signs)


  1. thanks for the link!

  2. "Gadol!" as they say in Israel. I sometimes worked in this neighborhood as a poor college student. The kids I tutored had their own TVs, computers, and video game consoles in each of their rooms. Back then ('96 or so), that was considered quite posh for Israel.

    Excellent translation on your part! The only minor thing I'd add is the exclamatory phrase at the beginning reads "To those who pass through our neighborhood."

    Interesting that this satire refers only to women, as do the original signs on which this spoof is based. I'd like to see similar warnings to men on Israeli beaches:

    "Male bathers! Please do not approach the beach wearing Speedos tight enough to display your religious affiliation! Spandex underwear is not the same as swimming trunks! All men with hairy beer bellies must remove all twenty gold chains before entering the beach. Thank you for respecting the sanctity of the beach, and for saving the eyesight of hundreds of fellow bathers."